Genetic insight. Personalised everyday.
Genefluence brings genetic analysis into everyday life through personalised products and connected digital services.
Combining our NudgeBox technology with DNA-informed recommendations, we turn genetic insights into practical guidance for everyday choices.
From personalised skincare to exploring what we have in common, our approach brings together individuality and connection, helping people understand more about themselves and each other.
MIA+ combines an at-home cheek swab DNA test, five targeted serums and a personal Drops Code delivered through the Genefluence app.
Your Drops Code guides how many drops of each serum to blend, bringing genetic insight into a simple daily skincare ritual.
The five serums address Calming, Defence, Hydration, Brightening and Longevity.
You can browse our consumer website on the link below.
Skincare personalised to your Skin DNA
From DNA to daily skincare
01 · Take your cheek swab
Collect your sample at home using the swab in your MIA+ Discovery Set, then return it for analysis.
02 · Discover your Drops Code
Your Skin DNA report informs a personal Drops Code, delivered through the Genefluence app.
03 · Blend your daily serums
Follow your Drops Code to combine the recommended number of drops from each of the five serums.
Discover what you have in common
Personalisation starts with what makes you individual. Matching adds another dimension: exploring what you share with others.
Through the Genefluence app, connect with friends and discover how closely your Skin DNA profiles align. Compare selected skin traits and personal Drops Codes, bringing genetic insight into a shared experience.
Personalised skincare.
In one visit.
Bring DNA-informed skincare into your retail, spa or clinic experience.
With NudgeBox, customers can take a cheek swab, receive their Skin DNA results and discover their personal MIA+ Drops Code during the same visit. A guided consultation connects those insights with the five targeted serums, so customers can leave ready to begin their personalised skincare.
The experience continues through the Genefluence app, bringing together their results, Drops Code and Matching.
Our technology.
Your brand’s opportunity.
NudgeBox® provides a platform for brands to explore
DNA-informed products, recommendations and connected customer experiences.
Combining cartridge-based genetic analysis with software interpretation, the technology creates opportunities to connect individual insights with a brand’s own products and expertise.
We welcome conversations with consumer brands, retailers and clinic partners about developing applications, from the genetic insights tested to how results become useful for customers.